Once Upon a Time is the award-winning storytelling card game that encourages creativity and collaborative play. Once player is the Storyteller, and beings telling a story using the fairy tale elements on her Story cards, guiding the plot toward her Ending Card. The other players use their own cards to interrupt her and become the new Storyteller. The winner is the first player to use all her Story Cards and play her Ending Card. The object of the game, though, is not so much to win as to have fun creating a story together.
Once Upon a Time 2nd Edition was named to GAMES Magazine's Best Family Card Game section in 1997. The 3rd Edition features:
- New Artwork: Entirely new artwork by fantasy artist extraordinaire Omar Rayyan, known for his work for Magic: The Gathering and his amazing children's books.
- Revised Cardlist: A re-worked cardlist designed to make play smooth and easy.
- Redesigned Box: A larger box with new graphic design and "book-like" front flap, for greater visiblity and shelf presence, with room inside for storing future expansion decks.
- Simplified Rulesheet: A simplified rules sheet designed to bring new players quickly into the game.